IMARC Group has recently released a new research study titled “United States Tequila Market Size, Share, Trends and Forecast by Product type, Purity, Price Range, Distribution Channel, and Region, 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

United States Tequila Market Overview

The United States tequila market size was valued at USD 9.5 Billion in 2025 and is projected to reach USD 13.8 Billion by 2034, growing at a CAGR of 4.19% during the forecast period from 2026 to 2034. The market is expanding steadily, driven by rising demand for artisanal and premium tequilas, changing consumer preferences, and the growing popularity of tequila-based cocktails. The market also benefits from increased imports of agave spirits and advancements targeting younger consumers, sustainability, and authenticity. 

 

Study Assumption Years

United States Tequila Market Key Takeaways

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United States Tequila Market Growth Factors

United States Tequila Market growth is being driven by the premiumization trend and the rising popularity of artisanal and craft spirits. As consumers become more knowledgeable about tequila production processes, demand for 100% agave tequila—particularly aged varieties—has surged. For example, in August 2024, Humano introduced Joven, Blanco, Añejo, and Reposado tequilas to meet this growing preference. Increasing disposable incomes and a stronger desire for high-quality, authentic, and unique gastronomic experiences are further fueling demand for premium and craft tequila products, supporting the continued expansion of the United States Tequila Market.

Fortified by the consumers' growing interest within low calorie, natural, clean-label beverages and wellness, the natural production methods (with few additives) of tequila, particularly the demand for 100% agave tequila, have grown among younger generations and wellness-focused customers. California has built a base of over 400 acres of agave for this purpose. The market is helped by consumer demand for a more natural lifestyle and the trend to choose tequila over other spirit beverages.

In the United States, use of tequila in cocktails also has furthered tequila consumption. The margarita is the most common of these cocktails after the Tequila Sour or Tequila Fizz and then the Paloma. Proximo Spirits is the second-largest tequila seller in the U.S. Sales increased 7.4% from the prior year in Q1 2024. This growth resulted from the increasing trend of mixologists and bartenders using ultramodern premium tequila in cocktails. Sustainability initiatives for example biodegradable or recyclable packaging and renewable energy could influence consumers' purchasing decisions also particularly among millennials and Generation Z consumers. In August 2024, DE-NADA Tequila implemented more sustainable packaging in order to maintain its carbon-neutral certification.

United States Tequila Market Segmentation

Breakup By Product Type:

Breakup By Purity:

Breakup By Price Range:

Breakup By Distribution Channel:

Breakup By Region:

Regional Insights

The West region dominates the United States tequila market, driven by its proximity to Mexico and strong affinity for tequila-based beverages. Major states such as California, Arizona, and Nevada have seen strong growth, especially in premium and super-premium segments. California leads with a sophisticated consumer base and expanding craft cocktail culture, making the West the leading market region for tequila consumption in the U.S.

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Recent Developments & News

In November 2024, Maguey Spirits' U.S. distribution arm Maguey Imports acquired Pasote Tequila and Bozal Mezcal to enhance the legacy of Mexico's agave spirits and showcase craftmanship. In September 2024, Reserva de la Familia partnered with MICHELIN Guide U.S. as its official tequila partner for 2025, promoting premium Mexican cuisine. Tequila Ocho revealed new packaging in March 2024 for U.S. launch emphasizing terroir. Zamora Co announced in January 2024 its plans to expand the U.S. tequila market with the organic and additive-free Volteo brand.

Key Players

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