Comme des Garcons is a Japanese fashion brand that is known to be on the forefront of fashion with their out-of-the-box cuts and designs. Product lines are the product lines that a brand produces, including fashion lines (runway) and diffusion (PLAY, Homme). Having several product lines can make maintaining quality a significant challenge. Like the Garcons, Comme des Garcons does this by creating each line out of one overarching concept. In this article, the brand will be discussed in detail how it does it.
A Design Philosophy that Crosses All Lines
Like the creative DNA of Comme des Garcons, all of the product lines are built. The signature anti-fashion concept is first applied to the brand, then customized for the different lines' target groups. A https://commedesgarccon.com/cdg/ and a runway coat are in the same universe, as it's built on the same foundation. The philosophy serves as a quality “check-point” before it's even cut in fabric.
Implementing a strict material sourcing standards
The brand partners with reputable mills and suppliers that adhere to high quality assurance and tolerances for durability and finish. All the fabric is inspected prior to its production irrespective of the line it will be processed. This helps to make cheaper diffusion lines seem high-quality, rather than low. One of Comme des Garcons most straightforward methods of ensuring a consistent quality across their lines is sourcing. One of the easiest ways for Comme des Garcons to maintain a high standard across product lines is by ensuring consistent sourcing.
A line of high-quality craftsmanship at all prices
Comme des Garcons believes in investing in sewers and pattern makers with expertise in the construction of the commedesgarccon.com/cdg brand. All of the products, even those with the basics, undergo several fitting and finishing checks. The attention to craftsmanship means that something that is relatively good doesn't have to be quite the same price as something that is much better. Customers believe that the label because the quality doesn't diminish as the price goes down.
CQCS also refer to centralized quality control systems
Comme des Garcons does not allow each of its sub-labels to work autonomously, but has quality-control systems that monitor the entire portfolio. This implies a shared inspection criteria, standards and accountability. All garments belonging to any line have to give the same essential checklist to be shipped. This system is one of the reasons why the brand does not have an inconsistancy with the many product lines it has.
Limited releases with a view to preserving the brand value
Many products at Comme des Garcons are not mass produced, but are made in small quantities strategically. Smaller quantities mean that there will be more supervision on the production process and the chances of defects slipping through will be minimised. This dearth also commemorates an imaginative of high value, and purchasers will view every product line as a high-quality item. The smaller the number of units, the more attention that can be given to any given unit, thus directly contributing to quality.
Enhancing the trust in your brand with consistency
In all collaborations, diffusion lines and mainlines, Comme des Garcons' brand is always recognisable. Logos, packaging and tagging are uniform and convey authenticity and caring. It makes it easier for customers to be sure that they are purchasing actual quality they are expecting, regardless of the product line. There's a circularity here where a strong brand is backed up by a strong quality control.
Looking for Experience the Difference?
Try out their lines, and see how the quality of their work is reflected on every stitch of Comme des Garcons. While shopping on a piece today, experience the quality that has earned this brand the trust of decades.
FAQs
Are there any consistency between comme des garcons for more affordable lines such as PLAY?
Yes, PLAY is a line with the same quality checks as the brand's higher price lines.
What is the reason of Comme des Garcons for restricting some product releases?
With limited runs, there is a greater degree of quality control and the brand stays exclusive.
Does Comme des Garcons' products last long?
Yes, the brand is popular for its durable construction, in its collections.
Are all the Comme des Garcons' lines designed in the same way?
Yes, all of the lines have the same anti-fashion creative underpinning.
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