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From One Shop Near Pune to India's Oldest Jewellery Brand: The Story of Chandukaka Saraf Jewels

Some stories do not start with grand plans or big investments. Ours started with one man, one shop, and an unshakeable belief in honest work. That man was Shri Chandulal Shah. The year was 1827. And the place was a small shop near Pune, Maharashtra.

Nearly 200 years later, Chandukaka Saraf Jewels stands as India's oldest jewellery brand. We have served seven generations of families across the country. We have been part of weddings, festivals, and everyday moments that families hold close forever. And through all of it, the one thing that has never changed is our commitment to trust.

This is not just our story. It is a story that belongs to every family who has ever walked through our doors.

1827: Where It All Began

Shri Chandulal Shah opened his first store near Pune with a simple idea. He believed every customer deserved purity, transparency, and honest pricing. In a time when the jewellery trade had very little regulation, he chose to do things differently.

He built relationships before he built a business. He listened to what each family needed. He made pieces they could treasure and pass on to their children. He never once compromised on the quality of gold or the integrity of his craft.

That foundation became the bedrock of what we are today. Every decision we make at Chandukaka Saraf Jewels traces back to the values he set nearly two centuries ago.

Seven Generations of Trust

Not many businesses survive a generation. We have survived seven. That does not happen by accident.

Each generation of our family took what they inherited and added something meaningful to it. Better craft. Wider collections. New store locations. Modern designs that still carry a traditional soul. But the core never changed. Chandukaka Saraf Jewels has always been a family-owned business that puts the customer's trust above everything else.

Today, when a grandmother brings her granddaughter to pick her bridal jewellery, we understand exactly what that moment means. We have been part of moments like these for nearly 200 years. That is a responsibility we carry with pride.

India's First Karatmeter: Proving Purity, Not Just Promising It

Trust is easy to promise. It is harder to prove. We chose to prove it.

Chandukaka Saraf Jewels was the first jeweller in India to introduce the karatmeter. This device tests gold purity right in front of the customer, on the spot, with no waiting and no uncertainty. Customers no longer had to take a jeweller's word for it. They could see the purity number themselves.

It was a bold move in a market not used to that kind of transparency. But it was the right move. And it captured exactly who we are as a brand. We do not just claim to be the best jewellers in India. We show it.

Our Collections: From Everyday Elegance to Bridal Grandeur

Over the years, Chandukaka Saraf Jewels has built one of the most diverse jewellery collections in India. We work with gold, silver, platinum, diamonds, gemstones, and pearls. Our range covers everything from everyday pieces to the most elaborate bridal sets.

Our gold jewellery includes rings, chains, necklaces, bangles in new designs, and bridal earrings. Our diamond jewellery range spans elegant pendants to detailed mangalsutra designs. We also carry traditional Maharashtrian pieces like the thushi necklace and the ganthan, which carry deep cultural meaning for families across the region.

Vybe and Ag+: Our Contemporary Sub-Brands

As Chandukaka Saraf Jewels continues to grow, we have extended our vision beyond our core jewellery line through two distinct sub-brands that speak to modern lifestyles.

Vybe is our contemporary jewellery sub-brand, built for buyers who want fresh, trend-led designs with an Indian soul. Vybe was created with the belief that jewellery should reflect who you are today, not just the occasions you dress for. It carries the trust and craftsmanship of Chandukaka Saraf Jewels while speaking a language that resonates with younger, style-conscious customers.

Ag+ by CS Jewels is our sterling silver lifestyle sub-brand, launched to make silver an everyday companion rather than an occasional purchase. Built on the belief that sterling silver is a confident expression of personal style, Ag+ brings together jewellery, watches, and gifting collections for women, men, and children under one cohesive identity. From daily wear and work essentials to festive gifting and commemorative keepsakes, Ag+ celebrates contemporary design backed by nearly two centuries of Chandukaka Saraf Jewels craftsmanship.

Together, Vybe and Ag+ by CS Jewels reflect how Chandukaka Saraf Jewels continues to evolve while remaining rooted in the values of trust, quality, and genuine care for every customer.

The Most Trusted Jewellery Brand of Maharashtra

Chandukaka Saraf Jewels has been recognised as the Most Trusted Jewellery Brand of Maharashtra. This recognition is not something we take lightly. It reflects decades of consistent work, honest dealings, and genuine care for every person who walked into our stores.

This trust shows up in the way our team speaks to a first-time buyer. It shows up in our transparent pricing and BIS hallmarked jewellery. It shows up in the support we give every customer long after a purchase is made.

When you come to a Chandukaka Saraf Jewels store, you are not a transaction. You are a relationship we are building for the long term.

Giving Back: Our Commitment to Society

A brand that has received so much from society for nearly 200 years must give back generously. That belief lives at the heart of everything we do beyond business.

Through the Sou. Kusum and Shri. Jindatta Shah Welfare Foundation, we support girl child education, social hygiene, and charitable organisations doing meaningful work at the community level. These are not token efforts. They are a genuine part of who we are as a family.

In 2020, we established the Dayoday Goshala in Baramati. This shelter cares for over 250 cows year-round. It reflects our deep respect for all living beings and our commitment to a compassionate way of doing business.

Entering Our 200th Year: A Milestone Worth Celebrating

As we step into our 200th year, we feel a deep sense of gratitude. Gratitude for every customer who trusted Chandukaka Saraf Jewels with their most precious moments. Gratitude for every artisan who gave their skill and care to each piece we have ever made. Gratitude for every family that made us part of their story.

We are marking this milestone with the launch of a limited edition 200th Year Coin, special celebration offers, and a renewed promise to keep doing what we have always done best. Nearly two centuries in, and we are more committed to trust, quality, and service than ever before.

If you are new to Chandukaka Saraf Jewels, welcome. You are joining a family that has been keeping its promises since 1827. If you have been with us for years, thank you. This journey belongs to you just as much as it belongs to us.